![]() ![]() Whereas collectors customized these models themselves by carefully recrafting Ultra Boost uppers with 4D mids, the PM team in Herzogenaurach seemed undecided on how to turn the novelty into a well-established part of the sneaker landscape. The situation exacerbated as Adidas threw a bunch of uninspired models such as the ZX 2K 4D onto the market in increasing quantities, all the while ignoring (or being unable to fulfil) calls for what fans dubbed Ultra4Ds. Wasn’t 4D supposed to improve upon Boost and feel even more sensational for both runners and average Joes alike? In reality, however, the 3D-printed material was ill-suited for athletes, and even for the lifestyle crowd, Boost still served as the superior option. And then, it all came to a crashing halt.Īlthough the ZX4000 4D sold rather well initially, these models nonetheless left many buyers disappointed due to their hefty weight and rather stiff mid construction. Following slow moves to a wider release, news outlets regurgitated marketing mumbo-jumbo such as Digital Light Synthesis (seriously, what does that even mean) and further stoked interest, while Adidas released a slew of ZX4000 4D colorways in limited (yet successively larger) numbers. Thanks to a small number of pairs released to core IG influencers, and almost no one actually having had the possibility to experience the supposed level-up to Boost, hype for 4D was almost unreal for a brief moment in time. Back then, the idea of an (almost) all white sneaker with Ultra Boost 1.0 upper and a state-of-the-art 3D-printed mid had the internet buzzing. The Futurecraft 4D “Chalk White” is a reiteration of the F&F pair that saw a very limited release in New York and LA a few years ago. As a result, this is as much a review as it is a meditation on the state of 4D. ![]() On the other hand, however, these are extremely nice and elegant kicks that, while not the technological revolution they were promised to be, still excel in many ways. On the one hand, the sense of disenchantment with Adidas’ newest tech is palpable, with the fire sale on StockX manifesting this marketing disaster most vividly. There was actually a small debate amongst the team on whether or not we should do this small review of yet another Adidas Futurecraft 4D CW, what with “no one caring about 4D anymore”. All entry data will be deleted after the raffle is over.Disenchantment /ˌdisenˈCHantmənt/ /ˌdɪsɛnˈtʃæntmənt/Ī feeling of disappointment about something you previously admired disillusionment. By entering the raffle you are agreeing to our privacy policy and joining our newsletter.JUICE HK reserves the right of final decision.The allocation will be automatically forfeited if the payment is not made. Please complete the payment by Wednesday, November 21st 2018 before 11:59 PM HKT. Payment will be for the retail price of the sneaker and shipping fees $250 HKD ($35USD). For international winners, you will be notified through email from JUICE store. Those who fail to be present during this purchase period will forfeit their allocation.Ĥ. Winners will be notified via email from the 20th of November 2018 with details of pick up time and date in Hong Kong at JUICE Causeway Bay. Winners will be allocated by a silent raffle.ģ. You must confirm your entry after clicking "enter" via email.Ģ. Each customer is allowed one raffle entry only, registration of necessary personal details and preferred size is required. ![]() Customers can register online from the 19th 12:00pm to 20th 12:00pm of November 2018. JUICE will be hosting a raffle for the adidas Consortium Futurecraft 4D:ġ. For a chance to purchase the adidas Consortium Futurecraft 4D at JUICE Hong Kong, enter the raffle open below. The adidas Consortium Futurecraft 4D is set to release later this week. ![]()
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